Kraft Mac & Cheese

Stock Up On Cheddar

2024 D&AD New Blood Wood Pencil Winner

Over half of Gen Zers are stressed about their finances and don’t know how to manage them. Nothing a bowl of Kraft Mac & Cheese can’t help fix, though. Merging comfort food with financial empowerment, Kraft turned cheddar into cheddar – one bowl at a time.

Team Leader: Alessandra Castro

AD: Alessandra Castro, Leyna Cromarty

CW: Meera Becker, Danny Friedman, Danny Rossi