Crest

Light it up.

A self-conscious smile can make you disappear into the background. A little confidence will have you letting out your snorting laughter, your lopsided grin, cheesing with teeth, or cracking the lamest dad jokes. A whiter smile is the boost you need to let yourself be seen. With Crest, you'll never fear shining the brightest in the room.

Solstice Shine

Crest held their first annual Summer Solstice Festival in San Diego, CA. The Summer is that special time of year where the sun is shining and we get to do the same. People joined the festival where everyone gets to shine together and couldn’t get enough.

Solstice Celebration Box

Crest + Rhode + Supergoop got together and made a summer solstice celebration box. It’s got everything you need to keep lighting up the world.

Real Reflection

Crest installed mirrors in public restrooms across America that respond to your smile. When you smile the mirror lights up! A QR code in the bottom right corner takes you to a free sign up for free tickets to the Crest Summer Solstice Festival.

Real Radiation Filter

To help celebrate the summer solstice online, Crest is releasing a “Real Radiation” filter that lights up the more you smile! Brighten up and share your light.

CW: Danny Rossi AD: Sarah Beverly