Taco Bell

Show Your Fire

Opening up and being yourself is tough, and sometimes you need a little help. Friends, late nights, and a meal that ignites the fire within you. Let it all bring you to life. Say what you really want now. Speak it into existence. Your mouth burns, your eyes get wider. This is where the flame starts, this is where you Show your Fire.

Find the Fire

“Show Your Fire” goes to Bumble and takes advantage of “Bumble BFF” to encourage users to find new friends, find a Taco Bell, and share their fire.

Flame & Fire

It’s your moment and you need a place to plan your next step. Taco Bell’s new Flame & Fire lounges are made for showing your fire. We’ve brought back the $1 Menu, and we have specialized lounges furnished by Kaiyo furniture. Set up in outdoor malls throughout the country, Flame & Fires are where you Show Your Fire.

Mountain Dew Baja Blaze

Taco Bell’s newest Mtn Dew collab is as fiery as our new “Fire Menu.” Watermelon and a blend of serrano, habanero, and aleppo peppers singe your mouth and set your heart ablaze.

Fire Filter for Tik Tok.

Using the same technology as heart rate monitor apps for your iPhone. Taco Bell releases the “Fire Filter” that will raise the temperature on the screen based on how much fire is inside you.

Taco Bell + Garage Collab

Taco Bell joined forces with Garage to start their new “Show Your Fire” clothing campaign. It’s time to stop holding back. Stand out and burn bright.

CW: Danny Rossi AD: Sarah Beverly + Kristin Helber