Genesis

The Nature of Design

Inside every living thing on earth there is a uniquely perfected coding written by nature. That code has been placed into every Genesis. We aren’t trying to build another “luxury vehicle.” We are using the blueprint of creation itself and taking our place as participants in the art of evolution. We don’t follow trends, we follow: The Nature of Design.

“The Long Way Back”

Ewan McGregor and Charley Boorman partnered with Genesis on a new documentary series on Apple+ where they recreate their motorcycle trip from “The Long Way Round” in all electric Genesis GV80’s.

“The Nature of Life” Collab with TedTalks

Genesis partnered with TedTalks to produce a series of videos highlighting the voices of people celebrating and encouraging others to live lives connected to nature in the midst of our busy modern world.

“Drive Evolution” Contest

Sign up on GenesisUSA.com for a chance to win a one of a kind all expenses paid weekend GV80 test drive. These aren’t just regular test drives. They are a weekend escape into the most beautiful drives in America, through it’s most beautiful natural scenery: Route 12, in Utah. The 17-Mile Drive in California. Trail Ridge road in Colorado.

CW: Danny Rossi AD: Sarah Beverly